On a mission to help tell Love Stories
“ We are a small family of jewellers on a mission to offer ethical and heirloom quality diamond jewellery to our community by growing and investing in a team of British heritage artisans from London. ”
Flawless Fine Jewellery began in 2014 when our founders desired to make the artisanal quality of London heritage jewellery more accessible to as many people as possible. After years of working behind the scenes in the industry, the Liechti family realised the standards for heirloom-quality engagement rings were either inaccessible or lacked the ethical and service standards today’s clients value. The Liechti family set out to change that. With a commitment to traditional heritage techniques, responsibly sourced materials, and personal service, their growing team of passionate artists and jewellers continue to learn by growing their knowledge and skills. Many of our jewellers have gone on to complete Britains prestigious GEM~A diploma to show and maintain their expertise in the field. We want to pass on the excellence of what a British jewellery brand should be, a jeweller so reliable and experienced, they are your jeweller for life. Our main flagship store opened in 2014 in Londons famous jewellery quarter, Hatton Garden, and an our office showroom in Manchester Kings Street opened in 2024.
“ At the heart of Flawless is a commitment to taking time, for our customers, for the planet, and for the art of jewellery making. It’s how we started, it’s at the heart of everything we do, and we are here to stay. “
There is no piece of jewellery that gets as much wear as a ring, it becomes a part of you, so creating the perfect balance between self expression, comfort and durability is central to the difference in our rings. When you commission a bespoke jewellery piece with our master jewellers, diamond setters and goldsmiths you receive a piece made from scratch with expertise only hundreds of years of heritage jewellery making in Hatton Garden can foster.
‘We will never show exactly how our jewellery is made from start to finish, our craftspeople actually won’t allow it, the secrets are too precious, they are what make our jewellery special.’
We’ve made ordering an heirloom quality piece simple, but crafting it from scratch is not so simple. It requires precision and experienced professionals who can solve the challenges that come up along the way. To control and maintain our quality we don’t outsource any of our jewellery making. Many companies will do this to cut costs as Londons fine Jewellery makers are some of the most expensive in the world. To invest in skilled artists, our community and stand out as fine jewellery atelier, we have chosen to proudly employ Londons goldsmiths and fine jewellery artisans. When you purchase a Flawless piece, whether you order a ready made ring or a made to order bespoke piece, every one of our pieces is traditionally made by hand and from scratch in our London workshop. From mixing the molten metal to setting your gemstone, the conscious decision to craft every piece in London allows us minimise our environmental footprint, support British craftspeople and maintain a high level of craftsmanship whilst staying connected with our clients and team along the way.
We have made it easy and accessible for clients to design and order their rings online, but that doesn’t mean we don’t offer guidance and support. We encourage everyone to begin with an online or offline consultation or simply to reach out with their questions. Buying a piece of jewellery can be both exciting and daunting. So at whatever stage of your ring buying journey, we offer transparent guidance, industry-leading education and the care you need. We are here to foster a personal and joyful experience.
“ Because we are family business, we really take pride in every aspect of our service. We want every part of the experience to feel ‘flawless’. Our dream is to make our clients feel taken care of, understood, and confident, like you’ve found your jeweller for life.’’
Our commitment to craftsmanship and our customers is matched by our use of high-quality, responsibly sourced materials and a holistic work environment. With a strong commitment to ethical practices, including sustainable processes, using 100% recycled metals and social responsibility, we will only use suppliers and crafts people that hold that same ethical industry values as us. For peace of mind, we only offer GIA and IGI certified diamonds, the two most trusted international industry leaders in diamond grading and certification. We give support to our communities by donating to a number of charities. To make sure we can grow together, all the talented members of the Flawless team are provided fair pay and a high quality and compassionate work environment. The individuals we work with are just as important as the earth we work from, and we want to make sure both are cared for.
“ There is no other purchase like an Engagement Ring. This precious and significant piece of jewellery is like love made visible, it’s an heirloom that’s going to be with you for life, and you need a jeweller that will be too.”
“ At the heart of Flawless is a commitment to taking time, for our customers, for the planet, and for the art of jewellery making. It’s how we started, it’s at the heart of everything we do, and we are here to stay. ”
Community & Care
To make sure our community can grow together, every member of our team is provided fair wages and a healthy, joyful and compassionate work environment. We all rely on each other to do our best work and so we focus on support and reciprocation. Our team is our difference.
Conscious Of our Impact
As a small business we try make environmentally aware and compassionate choices, from the 100% recycled materials to working with local skill and industry leading ethical gemstone and diamond suppliers. ````Our Rings are free from the negative impacts of harmful practices within the jewellery industry.
Forging Relationships
Buying a piece of jewellery can be both exciting and daunting. So at whatever stage of your ring buying journey, we offer transparent guidance, industry-leading education and the care you need. Our Jewellers are here to foster a personal and joyful experience for you.
Food For Education
We are proud donators to the Akshay Patra Foundation. In the UK, despite living in one of the richest countries on the planet, more than 4.5 million children live in poverty. Empower Hour is Akshaya Patra’s award-winning after-school programme, providing nutritious meals and targeted tuition to the UK’s most disadvantaged children.
Heritage Craftsmanship
We proudly support and keep alive the artisanal hand craft of Londons heritage Hatton Garden jewellery makers. We believe hand making our jewellery from scratch with these techniques is the only way to sustain a community and art form that creates exquisite heirloom jewellery.
Community & Care
To make sure our community can grow together, every member of our team is provided fair wages and a healthy, joyful and compassionate work environment. We all rely on each other to do our best work and so we focus on support and reciprocation. Our team is our difference.
Whether you're seeking a traditional in person appointment or prefer a virtual online appointment to suit your country and time zone, our team is available to help you with their industry-leading knowledge. Our appointments are relaxed, engaging and tailored to where you are at on your journey. Whether it's a piece fo jewellery for a milestone moment or an engagement ring, we're here to offer a variety of options, help you comprehend confusing diamond terminology, find your fit, and design your dream piece.
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